| The super busy Alexander McQueen recently took some time out to shed a little light on his forthcoming Target collection which hits stores on the 4th of March, and this is what he had to say on the upcoming collabo. Here are some excerpts from The Cut interview:
Cut: How did you approach designing the Target collection differently from your McQ line?
Alexander McQueen: Well it is actually not so far away from how I design the McQ collection; I started with a feeling, a girl and her spirit, and ran with it. There are elements which are naturally "me" which stayed the same, the design details and the edge, for example.
Cut: What was the greatest challenge of designing this collection?
AM: Obviously we worked using different fabrics than we would usually use; but I don’t think it was a compromise — it was more using fabrics which suited the designs. But this was definitely a new way of designing and producing for us.
Usually the fabric treatments can be costly processes, so we worked a bit differently. It was more the fact that we used zips on knitwear and cotton binding on a silk dress. It’s like combining the rough with the smooth, in a way, but we used details to toughen up the softer pieces in the collection.
Cut: Would you say the fashion world has come to terms with designers doing lower-priced lines?
AM: Absolutely! I think the idea of mixing luxury and mass-market fashion is very modern — wearing head-to-toe designer has become a bit passé.
It’s a new era in fashion — there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
Cut: What concerns did you have going into the project?
AM: I didn’t have many concerns; I believe that if you maintain your high line quality and overall aesthetic, as I did with Target, a partnership like this is actually quite brilliant for a designer.
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