Though it may be considered tacky to some, the CEO of Liz Claiborne Inc., William L. Comb, doesn't mind flying in coach or renting a Volvo to help save the company he's working for a few dollars. In these penny crunching times, the four eyed CEO knows all too well that every nickle and dime counts. Though he does admit that if he used a corporate jet "he would have long ago landed" and been at his hotel, and despite the fact the mild mannered executive travels about 200,000 miles a year on commercial flights, the coach area is where you'll usually find him. I must admit, it pleases me to see at least one CEO being responsible in these 'turbulent' times and not wasting precious funds just to save face.